68% of adults edit their photos before sharing according to a user survey conducted by the Photoion Photography School. Unfortunately I was unable to find the survey imaging-resource.com and others referred to but the number appears realistic.
Another scientific publication that was released earlier this year shows that amateurs (“casual photographers”) use filters more often than semi-professionals. But more importantly, the scientists found out that the use of filters has an impact on user engagement. According to „Why we filter our photos and how it impacts engagement“ edited images used to have 21% more viewers and a higher probability of getting comments. 
Study: Pinterest Can Be Depressing
Talking about research, the following one is also interesting. In “Portrayals of depression on Pinterest and why public relations practitioners should care” researchers found out that depressed people should not go to Pinterest in order to get positive vibes. The reason: “Depression-themed pins elicited high response levels for repins, likes, and comments.”
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