A new study published in the Journal of Personality and Social Psychology explains How taking photos increases the enjoyment of experiences. According to the scientists who conducted three field and six lab experiments, the reason could be increased engagement through photo-taking. Furthermore, this effect can be observed in the opposite way. The study shows that people evaluated negative experiences worse when they were asked to take photos.
This is not the first study that tells us that food photographers (aka Instagrammers) unintentionally are doing the right thing. Sean Coary and Morgan Poor have suggested that “producing CGI [consumer-generated images] causes a momentary active delay in consumption, which increases […] taste evaluation”. Unscientifically spoken: the longer you wait, the better the taste.
But there’s a downside: A study by Linda Henkel already has found out that taking photos influences our memories insofar that people are more likely to forget about details.
Well, in some cases it may serve happiness to not remember though.