How to Cure Your Vertical Video Syndrome

How to Cure Your Vertical Video Syndrome

Vertical Video Syndrome

/ˈvɜːtɪkəl ˈvɪdiˌoʊ ˈsɪndɹəm/

noun –

An affliction of those that record video using an upright mobile phone – as if taking a portrait photograph. (


With the Industrial Revolution, life has changed fundamentally – much for the better. Despite the positive developments, however, modern technologies have contributed to the spread of typical lifestyle diseases. Diabetes and obesity are some common ones, as well as more rare neuroses such as Nomophobia – the fear of being without a mobile phone.



Vertical Video Syndrome (or “VVS”) does not belong to this group. Yet the syndrome became well-known after the screamingly funny Vertical Video Syndrome PSA went viral in 2012. The video mocks people who are seemingly incapable of holding their smartphone in landscape orientation (sideways), thus creating content that forces viewers to tilt their heads while watching.

A lot has changed since 2012. Smartphone manufacturers and app developers have worked on solutions for this “problem”. At the same time, vertical videos have become commonly accepted among some groups, especially since live streaming apps reached the masses.

However, in some cases, it will still be necessary to rotate a video clip after filming. Here is how to do it:

  1.      Rotate a video using a media player

The popular and free VLC Media Player offers an easy-to-use solution for vertical videos, making it unnecessary to use a video editor beforehand.

Open the player, click on “Tools” and “Effects and Filters”. Here you choose the tab “Video Effects” and scroll right to “Geometry”. Now there are two options: You can either mark “Transform” (rotate by 90 degrees is automatically set) or use the “Rotate” wheel for setting the right angle manually.

  1.      Rotate a video using a video editor

If you want to rotate your vertical video for good, using a video editor will be the better solution. Lightworks is a professional editor that prides itself for being used for films such as “Pulp Fiction” and “28 Days Later”. The good news is: you can download it for free once you have registered an account.

After opening a new project, use “drag & drop” to put your video into the timeline. The video should now be visible in the preview window.

Below the timeline or by right-clicking on the clip you will find “Effects”. Go to “DVE” and choose “3D DVE”. Now you only need to put the right value (angle) into the Z field.

  1.      Rotate a video using a mobile app

Of course, there is a large selection of mobile applications that can be used to rotate a video directly from your phone. Just use the search bar to find “video rotation” tools on Google Play or Apple’s App Store.

One of the best rotation apps for Android is called “Video Rotate & Flip” by Jin Jeon. It is free and has no limitation regarding video length. The latter is important since many app developers only allow the rotation of short video clips.


With that being said, happy snapping from Team SellNews!