Finally, you’re ready to turn your love and passion for photography into cold hard cash. First off, good for you! You are one step closer than you were yesterday. You’re excited, ready, and determined, however, are you unsure of where to start and how to promote? Don’t worry, we’ve all been there. Lucky for us with the world being in a social media craze there is so much information to help you avoid some of the bumps in the road to success and we want to share it with you! (Don’t forget, hitting some bumps in the road are great learning opportunities.)
Sign up for social media:
First off, are you on social media yet? If not, this is step one (the most important step). Get out there! We are experiencing great opportunities to be showing the world our talents, capabilities, skills, and creative tendencies. There are plenty of people willing to purchase and/or pay for services from genuine, hardworking people who are just starting up their business, however, the main problem is mostly that they can’t find you. Creating a strong social media presence and being able to stick out in the large array of social media users and being easy and able to find you will make a world of difference.
Choose your platform:
There are so many platforms to choose from. Best of all, they are all free. The main advantage of social media marketing and promotion is that unlike many other ways of advertising, these platforms are free of charge. What’s that? Oh, that’s money in your pocket. No big deal.
Twitter, Tumblr, Snapchat, Instagram, Pinterest, YouTube, Google+, LinkedIn – all great options. Which is the best for you though? Starting out with your advertising and promotion, you would want to begin with the channels that allow you to be able to show up in news feeds of people who are looking for photographers. A good suggestion would be to start out on Twitter, Facebook and Instagram platforms and build up from there. These sites thrive off visual content and more than not have more regular users than some of these other sites such as Google+ and YouTube. However, these are great sites to branch out into once you’ve gained a nice audience.
HASHTAGS, HASHTAGS, HASHTAGS:
Did we mention Hashtags? When a social media user is interested in a certain kind of content, whether it be searching for images, looking for services, or trying to promote their product to a certain audience they use hashtags. When using hashtags, make sure you are identifying what it is you photographed, where you photographed, and any unique parts of your photo that would gain the attention of your audience.
For instance, a good rule of thumb is to always use #photographer and #photography. These generic terms will make sure you pop up in anyone’s newsfeed who is looking for anything photography related, therefore, reaching as many people as possible with one hashtag. Friends don’t let friends use too many hashtags. Don’t be that person who we all know that tags #every #single #word. Ask yourself, if I was looking for this image, what hashtags would I search for?
Finally, be consistent when you put your brand (yourself) out there on the marketplace. You wouldn’t want to come up with a new logo, new color scheme, or new themes with every picture you post. People are more likely to remember a user when they are consistent, as it makes them easy to remember and likely to stand out. Your consistency and your brand also represent you as a photographer, so you want this to be a platform to express your talent and your taste.
If you have multiple media channels such as Facebook, Twitter, and Instagram, don’t overwhelm users with their news feeds full of your photos. Select your most awesome photos with important messages in the titles, such as promoting your affordable prices, sales, packages, events you photograph, anything to promote what you do. Also, keep it consistent throughout your accounts. When you post content to Facebook, also upload that same image to Twitter and Instagram. This way all your accounts project the same message and you can rest assured that your users recognize that it’s the same person. Uploading different content and images to each media channel can get out of hand. It makes it easier to lose track of what you posted and more likely for your image to lose its consistency quite quickly. Make your social media presence memorable and unique! These forms of media represent your talents and abilities, so put your best foot forward. 😉
Promote your work for free
Do you have newsworthy photos/videos? Do you want to be paid for your content? Check out our SellNews website at www.sellnews.com
What is SellNews? We are a fully-automated digital media licensing marketplace connecting photojournalists, celebrities, and mobile photographers to news and entertainment media companies from around the world. At SellNews we provide a free tool for you to upload your images and video content which are already watermarked, hashtagged and simultaneously uploaded to Facebook, Twitter, and Instagram. Get paid for your content and keep 100% of the money!